Why we’re creating a media buzz!

Media Spotlight

As a business that places huge importance on communicating to the world, it’s fantastic and rewarding for The Right Fuelcard Company (TRFC), which runs the Bayford Foundation, to continue to attract positive attention from the media.

Among the many spotlights shone on us have been profiling slots, expert comment, coverage of our charity activities – and award win focuses.

Most recently, our business director, Adam Walsh, featured in the Yorkshire Post’s major back page Business Leaders profile. Interviewed by business journalist Ismail Mulla, the feature charted his rapid rise from Bayford & Co graduate entrant to running the marketing department, followed by a move to sister company, Be Fuelcards and his current TRFC role – which has seen him build an engaged, happy workforce, open two additional offices and post unprecedented profits and growth.

Our expert comment appears regularly in a wide range of publications, including Fresh Business Thinking, Small Business and HR News – as well as industry media spanning Fleet News and Business Car Manager. An example is our very well-received article on the importance of sharing financials with all staff which outlines how being transparent with bottom line figures boosts morale and encourages commitment, retention and trust.

Our latest gruelling charity challenge has also been well covered. This saw a nine-strong TRFC team, including Adam, raise £1,150 for Leeds Children’s Charity by taking on the UK’s toughest 12K challenge – the Total Warrior Race at Bramham Park. They tackled 12 muddy kilometres, 30 hard core obstacles, ten tons of ice and 100 of mud in an impressive 2 hours and 28 minutes.

Another big PR splash came earlier this year with TRFC’s fantastic 34  ranking in the Sunday Times 2016 Best 100 Small Companies to Work For and 3 Star Best Company Accreditation – the highest accolade – for “exceptional” levels of employee’s engagement.

Although this was our proudest moment to date, it was by no means the end of our awards success this year; Adam was shortlisted in the IoD Yorkshire & North East Director of the Year Awards 2016 – for entrants under the age of 42, with ‘outstanding achievements’ under their belt – just weeks after TRFC took Best Large Company at the Harrogate Advertiser Series Business Awards.

Says Adam: “We pride ourselves on our strong staff communications and also value the importance of reaching outside audiences too. A vital element of this is ensuring that journalists across the national, trade and regional media are familiar with how we work along with our opinions and achievements.”

For more information on The Bayford Foundation and job opportunities available, visit http://www.bayfordfoundation.co.uk or call 0113 202 5129.

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