In an increasingly competitive jobs market, employers are now social media savvy when vetting potential candidates – leaving many job seekers scuppering their recruitment opportunities.
A survey conducted by Harris Interactive on behalf of CareerBuilder, revealed that two in five HR managers who research candidates via social media had found information that caused them not to hire an applicant.
Managing your online reputation can boost your job prospects. Here are our 5 top tips for ensuring your online presence is the best it can be:
- Google yourself – see what is being said about you and what impression it would give a prospective employer. You may be surprised what turns up. Old reviews from school plays and local news reports of amateur sports clubs can all appear in a Google search – and are usually positive messages. However, you wouldn’t want a prospective boss to see an inappropriate post or image from your Facebook page or a tasteless YouTube clip.
- Make your personal social networks such as Facebook as private as possible. Privacy settings are there for a reason, so use them and make sure that only your friends can see posts and images.
- Are you on LinkedIn? Employers are likely to use this professional social network as an online CV tool. A good profile consists of strong recommendations from colleagues or previous employers, relevant connections and an updated job/experience history. You should your photograph on your profile, but keep it crisp and business-like – not a holiday snap of you sipping a cocktail!
- If you tweet, keep it clean! Twitter doesn’t need to be private and you should never be are tweeting something you wouldn’t want an employer to see. In fact Twitter can be a great job hunting tool. Why not tweet about topics or news stories that are relevant for the jobs you are applying for and follow the companies you’d like to work for.
- Maintain a professional online presence once you secure the job. Find out if you will be using your online networks for work purposes and, if so, ask your employer for some guidelines so you know the rules about what you can, and can’t post.
For those looking for a great career opportunity please contact firstname.lastname@example.org or call 0845 625 0153. For more information on the opportunities available at the Bayford Foundation, visit http://www.bayfordfoundation.co.uk or call 0113 202 5129.